UNCDF introduces “Anzia jikoni” campaign to accelerate the use of clean energy for cooking in Tanzania

UNCDF in Tanzania has launched its new 'Anzia Jikoni' media campaign, a Swahili phrase that translates to "Start in The Kitchen". This initiative forms a central component of the European Union-funded CookFund programme’s communication strategy. In the context of this programme, the phrase is interpreted to mean, 'Change for a cleaner future begins in the kitchen'. This message embodies the belief that every kitchen harbors the potential to catalyze significant change towards cleaner energy usage. The campaign encourages everyone, from donors to end-users, to play a part in this national transformation. By making alterations in our kitchens, we can collectively reach the clean energy objective of 80% by 2033.

The launch took place at the UNCDF offices in Dar es Salaam during a media workshop on June 15th, 2023. The session's goal was to equip media members with crucial information about the CookFund programme, ensuring a consistent and accurate narrative across all public communications. The workshop also sought to recruit ten media representatives to foster effective collaboration throughout the project. In attendance were key members of the programme team, representatives from partner organizations, and media correspondents from renowned media houses.

During this event, UNCDF took the opportunity to provide various stakeholders, including media professionals, with an overview of the CookFund programme. The team highlighted the programme's objectives, strategies, and significant achievements, emphasizing the transformative potential of clean cooking technologies and their implications for sustainable development.

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